Viessmann Climate Solutions brings the home-field advantage home: Roy Makaay shows FC Bayern stars his intelligent heat pump system
Viessmann Climate Solutions and FC Bayern Munich are continuing their successful “Home Advantage” campaign. In three short spots featuring FC Bayern legends and current players, the benefits of an intelligent heat pump system are presented with sitcom-style humor.
Together with Roy Makaay, Giovane Élber and current FC Bayern players Alphonso Davies, Dayot Upamecano and Sven Ulreich, Viessmann Climate Solutions is continuing its “Home-Field Advantage” (“Heimvorteil”) campaign. Three short spots combine sitcom-style humor with the benefits of a smart heat pump system.
Allendorf (Eder), November 9, 2026 – Those who create the best conditions at home have a clear advantage. This idea is at the heart of the new campaign from Viessmann Climate Solutions, sponsor and official climate partner of FC Bayern Munich. Following “The new hot news” and “The Secret Behind the Home-Field Advantage,” the company is continuing its shared “Home-Field Advantage” story. The new spots put a stronger focus on the product benefits of Viessmann’s intelligent heat pump systems while retaining the humor of their predecessors.
Viessmann Climate Solutions is part of Carrier Global Corporation (NYSE: CARR), a global leader in intelligent climate and energy solutions.
Do it like Roy
Roy Makaay has found the perfect system. And naturally, the legendary striker does not want to keep his discovery from today’s FC Bayern stars. He invites Alphonso Davies, Dayot Upamecano and Sven Ulreich over for coffee and apple cake. His guests are expecting a tactical tip for next season. Instead, Roy cannot stop talking about his Viessmann heat pump.
In two of the spots, the enthusiastic host demonstrates what makes his system stand out: Everything works together, and performance keeps getting better, all without any training. Regular updates keep Roy’s heat pump at the top of its game, while Energy Management intelligently optimizes energy consumption.
In the third spot, Makaay talks shop with another FC Bayern legend, Giovane Élber. Élber tapes several remote controls together into one bundle so he can stay in control in his living room. Roy only needs his smartphone: With the ViCare app, he controls his home’s heating and electricity. It is so simple that Élber first wants to know whether it is even allowed.
The cozy, deliberately kitschy retro living room provides the setting for these humorously exaggerated encounters. With a sitcom feel and familiar language from the world of soccer, the films translate the technology into tangible benefits for the home. The invitation: “Do it like Roy.”
“Home-field advantage means creating the best possible conditions at home for a comfortable indoor climate. With Roy Makaay, we bring this idea to life in a way that is both relatable and easy to understand,” says Ivo Hoevel, Executive Director Marketing, Brand & Communications at Viessmann Climate Solutions. “Our smart heat pumps operate efficiently, are seamlessly integrated into the Viessmann energy system through Viessmann One Base with the flexibility to meet future needs, and can be conveniently controlled with just one app. Combining the familiar world of soccer with humor makes these benefits immediately tangible across the three episodes.”
Creative concept and production by 27KM
Hamburg-based creative content studio 27KM developed the creative concept and handled the production and post-production of the films, working closely with Viessmann Climate Solutions and FC Bayern Munich.
The paid campaign launched on November 2. Since November 5, the 30-second spots have also been available on FC Bayern Munich’s and Viessmann Climate Solutions’ own social media channels. Additional content for the landing page rounds out the campaign.
Watch the spots here
About Viessmann Climate Solutions
Founded in 1917 as a heating technology manufacturer, today Viessmann Climate Solutions is a leading global provider of sustainable climate (heating, cooling, water and air quality) and renewable energy solutions. The integrated Viessmann Climate Solutions portfolio seamlessly connects products and systems via digital platforms and services, creating an individualized feel-good climate for users. Viessmann Climate Solutions is part of Carrier Global Corporation, global leader in intelligent climate and energy solutions. For more information, visit: www.viessmann-climatesolutions.com
